These 90-minute co-working events are a chance for you to dedicate time to your marketing and get support and advice from me and other attendees.
It doesn't feel like a bank holiday today because I'm working and so is my husband. We took Friday off as we had a wedding down in Suffolk, so we decided to use today as a catch-up day since we've already had a long
It’s not uncommon for people to feel let down, ripped off, frustrated, disappointed or completely exasperated when they work with marketers. And it makes me sad.
Last week, I was playing around with my Make Your Copy Count website and manged to delete a plug-in. Unfortunately, this plug-in was the one that all my online courses are hosted on, which meant all my course content just vanished. Everything gone with the click of a button. As
If you aren't happy with the relationship, it's ok to walk away. Your mental wellbeing should come first - if you are miserable, stressed, anxious or depressed, you won't be able to give your best to your other clients.
I'm writing this on Good Friday to be sent out on Easter Monday. I expect some of you won't read it until Tuesday, depending on whether you've taken the bank holiday off or treated it like any other day. My husband is in the
When you get the money part out of the way at the start, it never becomes an issue. Plus, you have more control over your cash flow.
As a business owner, you don't really answer to anyone. There's nobody checking up on you or holding you accountable for doing what you say you're going to do. I'm not talking about client work - that's different. You have
I often use exercise as an analogy for marketing because there are so many parallels. The main one being that if you want results, you have to put the work in. But first, you need to decide what results you want - what are your goals? With exercise your goal
Tips, advice and general observations on running a small business
Before I took the leap into self-employment, I worked for a serviced office provider. My job was to open new centres across the UK and part of that involved selling office space. When I was quite new to the role, I managed to negotiate a big contract. It was the
Earlier this week, I saw a post in a freelancer forum asking how people knew when it was the right time to make the switch from employment to self-employment. They'd just got a qualification and were thinking about quitting their job to start their own business. It'
I'm deregistering for VAT from tomorrow, but before I explain why (and what it means for my pricing), I just wanted to remind you that today is the last day you can get half-price membership for my new group programme, Write With Lisa. My paid membership goes live
In April 2014, I hit send on my first freelance project. And I sent my first invoice. And I had no idea where my business was heading. Or that I'd be writing about it eleven years later.
March 23rd 2016 was my last day as an employee. Nine years and one day ago. I'd already been freelancing part-time for two years at that point so technically I'm celebrating 11 years in business. But while I know the exact date I went full-time self-employed,
Don't just "keep going" in the hope things will change. You need to do something to change them if you want to carry on freelancing.
There's no doubt that the past couple of years have been tough for a lot of freelancers. During the lockdown years, there was a huge increase in people starting their own businesses. This was fine when business was booming and money was flying around, but that was never
So many freelancers hate the idea of selling. "I'm not a salesperson" "I don't want to come across as too salesy" "I hate selling" It's strange when you think about it because surely we all understand the definition
If you read either of last week's emails, you'll know that last week was very much focused on the launch of my new publication and membership - Write With Lisa. I spent Monday creating the publication and adding all the content. I also recorded the process
So after weeks of talking about it, I've finally launched my new publication - Write With Lisa. Write With Lisa is for anyone who writes, whether you write for money, business, pleasure, or a combination of all three. Free subscribers will get access to monthly articles and emails
I'm very excited today because I'm launching something new. I've been planning it for the past few weeks and have created some of the first pieces of content. For now, I'll just say that if you write for a living, create your
Despite what some people would lead you to believe, marketing isn't anywhere near as complicated as you might think. There are really only two marketing tactics - approach and attract. You might hear these called outbound and inbound or direct and indirect. I call them approach and attract
