In April 2014, I hit send on my first freelance project. And I sent my first invoice. And I had no idea where my business was heading. Or that I'd be writing about it eleven years later.
March 23rd 2016 was my last day as an employee. Nine years and one day ago. I'd already been freelancing part-time for two years at that point so technically I'm celebrating 11 years in business. But while I know the exact date I went full-time self-employed,
Don't just "keep going" in the hope things will change. You need to do something to change them if you want to carry on freelancing.
There's no doubt that the past couple of years have been tough for a lot of freelancers. During the lockdown years, there was a huge increase in people starting their own businesses. This was fine when business was booming and money was flying around, but that was never
So many freelancers hate the idea of selling. "I'm not a salesperson" "I don't want to come across as too salesy" "I hate selling" It's strange when you think about it because surely we all understand the definition
If you read either of last week's emails, you'll know that last week was very much focused on the launch of my new publication and membership - Write With Lisa. I spent Monday creating the publication and adding all the content. I also recorded the process
So after weeks of talking about it, I've finally launched my new publication - Write With Lisa. Write With Lisa is for anyone who writes, whether you write for money, business, pleasure, or a combination of all three. Free subscribers will get access to monthly articles and emails
I'm very excited today because I'm launching something new. I've been planning it for the past few weeks and have created some of the first pieces of content. For now, I'll just say that if you write for a living, create your
Despite what some people would lead you to believe, marketing isn't anywhere near as complicated as you might think. There are really only two marketing tactics - approach and attract. You might hear these called outbound and inbound or direct and indirect. I call them approach and attract
Tips , advice and general observations on running a small business
Pre-scheduled calls are better for you and better for your clients.
I'm launching something new - taking the best bits from things I've done and learning from the flops.
Are you guilty of overthinking things? Do you make things more complicated than they need to be? Are you waiting for perfect rather than good enough?
It's Valentine's Day on Friday - not a day I give a lot of thought to really. My husband and I don't tend to do gifts or make a big deal of it. But although I don't celebrate it personally, it'
Do you struggle with social media content? Do you often feel as though you are posting for the sake of posting, hoping something will generate results eventually? Would you like to post with more confidence? This 30-minute video outlines a simple strategy for creating content for social media. You’ll
I've been thinking about social media a lot lately. I'm old enough to remember the days before internet was commonplace in every household. And I remember when Facebook was new. I was working as a holiday rep and up until Facebook came along, I'd
Relying on one marketing activity alone is a mistake.
For those of you who used to follow my daily emails, you might remember I used to send out a ten-minute task every Tuesday. When I replaced my daily emails with these weekly emails, the plan was to start a Discord channel and I'd pop the ten-minute tasks
Your business is your business, and it doesn’t matter what everyone else is doing or not doing. You get to decide what success looks like for you.
My business wasn't heading in the direction I wanted. And I realised it was because I didn't actually want a "proper" business. Or at least I didn't want to build a business with employees.
If you're consistent with your marketing, you'll get a more consistent flow of enquiries, which means a more consistent flow of work.
January is a weird month. The first week is all "new year - new me". Positive vibes. Motivational quotes. And New Year's resolutions. By mid-month, we're on to the whole blue Monday thing - the idea that the third Monday in January is the
