Buy the Book
The Freelance Fairytale: How to Create Your Happy Ever After
Once upon a time, there was a frustrated freelancer.
The frustrated freelancer couldn’t attract the clients they wanted, no matter how hard they tried.
Then one day, the frustrated freelancer read my book, and the frustrated freelancer was frustrated no more.
The Freelance Fairytale: How to Create Your Happy Ever After
Available in print (£9.99) or digital (£4.99)
What you’ll learn
Despite its title, The Freelance Fairytale is not a fluffy bedtime story. It’s packed full of practical, actionable advice to help you overcome the common challenges faced by freelancers so you can create the business you deserve.
The Freelance Fairytale will teach you:
How to avoid the toxic swamp
Not every opportunity is a good opportunity, but how do you stick to the path and steer clear of distractions? I’ll show you how to ditch crappy clients, avoid terrible advice, and stay on track to your happy ever after.
How to tackle your trolls
Ever find yourself thinking, “that wouldn’t work for me,” or “I could never do that”? You’re probably wrong. Learn how to overcome some of the biggest barriers to success – self-doubt, procrastination, and resistance to change.
How to build a house of bricks
How strong are your business foundations? Are you working on your terms, or do you let your clients dictate how, when and where you work? Build your business out of bricks, not straw, and stand firm in achieving your goals.
How to price based on the value you deliver
Are your prices too low? If you even have to think about it for a second, the answer is probably yes. Price is what you charge, but value is what you deliver – show your clients you’re worth the investment.
How to identify your ideal clients
You can only go out and get your ideal clients if you know who they are. So who do you want to attract? Your ideal client isn’t “anybody”, and just because you can help someone doesn’t mean you should.
How to sell without the sleaze
Does the idea of selling scare you silly? Worried you’ll come across as spammy, sleazy, or too salesy? I’ll show you how to get comfortable selling and make your ideal clients excited about buying from you.
How to choose your marketing channels
Should you do SEO, PPC, email, blogs, podcasts, videos, social media, direct mail, lead magnets? Do you need to write a book, host a webinar, build a community? With so many options, it’s easy to see why freelancers get confused, but I keep marketing simple.
How to get the right support
Cinderella had a fairy godmother. Aladdin had a genie. Snow White had seven dwarfs. You don’t need to do everything alone – even heroes have help sometimes.
“Reading this book has put SO much into perspective for me as a small business owner. It’s given me food for thought and made me come up with actions to take to push my business forward. It’s clear and concise, and every page has something relevant and useful. You cannot help but feel the book was written for you. It has changed my way of thinking and I finally feel like I understand the areas of my business I need to focus on.” “Debbie – Fitness Instructor (Bought Direct)
“As a freelancer myself of 20 years, I’ve experimented and reflected a lot on my ‘business model’, practices, and thinking. Lisa’s book is refreshing honest about the realities of freelancing, and how these change as you move through different years of doing it – and I found it a really encouraging validation of a lot of my own journey and thinking about how I work and want to work. All in all, for anyone thinking about freelancing, or in their first flush of adventuring in this life, this is a book I’d highly commend.”Adrian (Amazon Review)
Buy direct from me (and get a free workbook)
If you're not a fan of Amazon, you can buy your copy direct from me - I'll even add a free workbook at no extra cost. It'll take a little longer than Amazon Prime, but I'll mail it out as soon as I can.
“I started reading it with the intention of doing a chapter a night. But I got hooked and ended up reading the whole thing in one sitting. I really enjoyed reading it and it’s given me so many things to think about. I’ve been looking through the answers I wrote down for the past few days before I start working so that I force myself to think “how could I achieve any of these targets or get one step closer to them today?”. Huge thanks for writing the book, I really enjoyed it and will definitely be recommending it!”Ashley – Web Designer (Bought Direct)
“If you’re contemplating a freelance working life, or you’ve already committed to one, then you must read this book. It’s clear, concise, helpful and, above all, realistic. Lisa approaches things systematically but with a writing style that’s highly readable and full of personality. This is very much an empathic book – the author’s been there, she knows the kinds of frustrations freelancers face. Alongside the useful information and tips is a series of actions to prompt the reader to turn the information into a practical tool. I’m a freelance copywriter and I’ve found this book enormously helpful in giving me the clarity I need to start shifting my business up a gear.” Thomas – Copywriter (Amazon Review)