The Frustrated Freelancer

Once upon a time, there was a frustrated freelancer.

She offered a high-quality service, got great feedback from clients and was good at what she did.

But she just couldn't seem to move her business forward.

She had some good clients, but she had some bad ones too. She had some work she enjoyed, but a lot of work she didn't. She was stuck in a rut, working long hours for low pay. And she had no idea how to solve her problems.

That frustrated freelancer was me back in 2019.

I'd been in business since 2014 and had been freelancing full-time since 2016, but I felt like I'd come to a standstill.

Instead of the excitement and joy I'd felt when I first started out, I was feeling miserable. My business didn't make me happy any more.

So I made some changes. I took back control. I got help and support. And I tried new things.

Two years later, I was happier than ever. My business wasn't perfect but it was giving me the life I wanted. It worked around me.

And that's when I wrote The Freelance Fairytale: How to Create Your Happy Ever After.

But it didn't stop there. I realised other freelancers could learn from my mistakes and transform their business in the same way I had mine. So I started offering mentoring services and helping other people build businesses that made them happy.

In 2024, I separated my mentoring services from my other business and launched LS Mentoring. And in 2025, I launched this site and my new and improved email newsletter.

So if you're a frustrated freelancer or small business owner, subscribe to The Freelance Fairytale Newsletter for tips, advice and general observations on running a business.